Future of brand

People associate phone with IPhone and shoes with NIKE or Adidas. But due to the fast-paced nature of the Internet, now Weak Brand (弱勢品牌) — the common online auctions, like PAZZO, Queen shop — have broken the wall between Strong Brand (強勢品牌), and become closer with customers.

Stray Animals Need Love and Care

A movie named “Twelve Nights” which was produced from dogs’ perspective about euthanasia in 2013 led to a zero euthanasia policy in Taiwan, causing animals’ shelters to be fully packed. The government set out to TNVR (T- trap, N-neuter, V-vaccinate, R-return) stray animals. But the policy seems to be incomplete, as it can’t solve the problem.

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