Internet development changes the market of Weak Brand and Strong Brand. Photo/Hsiao Chih-Lin

Future of brand

People associate phone with IPhone and shoes with NIKE or Adidas. But due to the fast-paced nature of the Internet, now Weak Brand (弱勢品牌) — the common online auctions, like PAZZO, Queen shop — have broken the wall between Strong Brand (強勢品牌), and become closer with customers.

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The “FUTURE PERFECT” exhibition cooperated with Department of Cultural Affairs, Taipei City Government. The Spring Pool Glass Official site turn light bulb turn into the wine glass. Photo/Lee, Ting-fung

Small Firms Keep Taiwan Green

From trash classification to renewable energy application, environmental protection accounts for a large part of our daily life today. This is a government that is constantly promoted on television.

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Electronics can’t be the model which children learn from. Photo/Lee, Tin-fung

3D products baby-sitting: Pros & Cons

As most parents are busy with business, they give children smartphones when there are no other options. A majority of people regard connecting with each other through smartphones as a routine. However, electronic goods are too heavy an incentive to children, making them pay attention on the screen and lose interest in reality little by little.

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TNVR is the most humane way in the current situation. photo/ Chong, Cai-rong

Stray Animals Need Love and Care

A movie named “Twelve Nights” which was produced from dogs’ perspective about euthanasia in 2013 led to a zero euthanasia policy in Taiwan, causing animals’ shelters to be fully packed. The government set out to TNVR (T- trap, N-neuter, V-vaccinate, R-return) stray animals. But the policy seems to be incomplete, as it can’t solve the problem.

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In lawsuits of food safety, all of victims are consumers, and they are just like a heap of loose sand. Photo/Hsiao Chih-lin(蕭芷琳)

Food Scandals of Taiwan

Over the past few years, Taiwan has been rocked by as many as 160 food safety issues, beginning with foods tainted with plasticizer (塑化劑) and leanness-enhancing agent (瘦肉精) , followed by tainted oil (黑心油) and most recently toxic eggs(毒雞蛋) .
After the tainted oil issue, some people not only noticed the food security problem but also were aware of food additives, but most of the people still have not paid much attention to food safety in spite of the news storm.

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