Weak Brand

Internet development changes the market of Weak Brand and Strong Brand. Photo/Hsiao Chih-Lin

Future of brand

People associate phone with IPhone and shoes with NIKE or Adidas. But due to the fast-paced nature of the Internet, now Weak Brand (弱勢品牌) — the common online auctions, like PAZZO, Queen shop — have broken the wall between Strong Brand (強勢品牌), and become closer with customers.